SignIn Control Captures Slow Tail

From Jakob Nielsen’s Alertbox, September 6, 2006

“Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads.” (read the full story)

A very large study showed that 50% of conversions occur within the first 28 minutes, 75% within 24 hours, and the last quarter took much longer. If you have low volume, large ticket items (which may have an even more pronounced slow tail), this has significant implications.

One of the ways you can capitalize on the slow tail is to remember the shopping cart contents.

“When users return, anything they had previously added to their carts should still be there…If a customer indicates an interest in your products, don’t throw away their work just because they haven’t bought anything for a few weeks.”

StoreFront does not remember shopping carts between session, and the wish list feature requires registration…a hurdle that many customers will not jump during their product evaluation. The SignIn Control will store the shopping cart contents for up to a year or more, helping you capture that slow tail.

Download a free demo of the SignIn Control.

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